Action plan!

The International Coach Federation (coaching's industry body - I'm a member!) recently published some research on people who get coaching, their opinions and motivation.

The research showed that a key differentiator for coaching is that it is seen as an 'action plan' rather than an exploration of 'issues', in contrast to therapy. It's all about moving forward rather than looking back.

Motivations for seeking coaching were many included self confidence, work life balance, career opportunities, business management issues, relationships and communication skills.

The study found that the vast majority of clients were satisfied with their coaching experience. Nearly 96% said they would consider coaching again in similar circumstances.